If you want posh noods this is the way to go. It's interesting, tasty, and decent enough quality for a powdered product. Of course it's not top quality - it does taste powdery despite constant stirring, and the veg bits do taste rehydrated, but for a dried rather than fresh product it's quite acceptable, and it makes a pleasant change from the regular cheap noods. I wouldn't make it part of my regular mid day snack routine though as I'm really quite comfortable with a 20p deep fried nood from China with lots of MSG, so there's little point in paying extra. I did like these though, so will be looking to try out the rest of the range.
The noodles look different, they are thin, and in swirls, and they have an attractive yellow/brown appearance. They look appetising and special. The flavour is delicate, varied, different, and tasty. There's a distinct warmth, and pleasant citric notes. The rehydrated veg pieces are pleasant, if a little chewy. The whole eating experience is very good - not what you'd expect from the normal dirty slag experience of a Pot Noodle. And streets ahead of other attempts at posh noodles, like Itsu or Naked Noodle - both epic fails.
I enjoy the marketing approach of the Samurai warrior - it's cute, it's fun, and it has the right image for the product. The wording follows the marketing image quite neatly: "Remember to stir well Samurai, for true goodness lies beneath." And the marketing slogan is quite brilliant: "If Man Has No Noodles In Him, He Is Incapable Of Understanding Truth And Beauty". Wow!
The company was founded in 2011, and the pots are available from Sainsbury's at around £1.99 a pot. Yes, pricey, but worth it for a treat now and again. I'll give these the noodfan thumbs up!
Score: 7
 |
Most yummy Tom Yum |
No comments:
Post a Comment
Leave a noody message!